-EDIT/ FILM

Motivated by the prevalence of sporty shapes on high fashion runways, SHOWstudio investigates the history of key ‘sportswear’ garments. Working on the premise that a lack of both suitable terminology and awareness of the style's heritage has prevented proper, considered analysis, to reveal the story and subtleties behind select items, from the trainer to the hoodie.

Credits:

Analysis: Gary Aspden
Concept and Direction: Lou Stoppard and Nick Knight
Photography and Filming: Britt Lloyd, Markn Ogue and Raquel Couceiro
Film Edit: Raquel Couceiro, Gabriel Carasso and Lily Vetch
Editorial Assistance: Helena Fletcher, Georgina Evans, Barbora Kozusnikova and Lauren Sharkey