-FILM/ EDITOR/ GRADE/ VFX
'The idea of creating a blueprint for a way of presenting the collection and the work that goes into it in a new way, a very transparent way, became really appealing…to enforce everything that we believe in at Maison Margiela. I thought this would be a really fantastic moment to illustrate this, and then of course I thought of you [Nick Knight] .’ John Galliano
After mourning the loss of the fashion show as we know it due to the confines of lockdown, John Galliano saw an opportunity to capture the creative process and enforce the core values of Maison Margiela. He called upon long term collaborators Nick Knight and SHOWstudio to realise a new proposal for the Maison.
S.W.A.L.K. opens the doors of the Margiela Atelier like never before in a fashion film cum documentary, via a myriad of film and surveillance techniques such as GoPro’s on the heads of the petite mains and drones flying into the studio. First released through a series of video teasers, the process documentary features Knight's signature image manipulation and brings in such disparate references as the 80s club scene Blitz Kids, the veiled marble statues of the 1800s, and mysterious happenings in the Margiela Maison.
Three teasers were released to offer a glimpse into the multimedia exploration showcasing the craftsmanship of the Margiela Atelier and a new proposal for the Maison
Credits:
Creative Direction and Concept: John Galliano
Direction: Nick Knight
Fashion: Maison Margiela
Movement Direction: Pat Boguslawski
Models: Anton Engbrox, Hannah Motler, Leon Dame, Malick Bodian, Niki Elisabeth Geux, Skarla Ali, Binta Ba
Special Appearance: Princess Julia
Art Direction: Alexis Roche
Styling: Olivier Rizzo
Hair: Eugene Souleiman
Make-up: Pat McGrath
Nails: Jennie Nippard
Film Edit: Raquel Couceiro Assistant Editor: Myles Henrik Hall
Film Camera: Nick Knight, Myles Henrik Hall
Set Design: Andrew Tomlinson
Writer: Kier-La Janisse
Content Edit: Calum Knight
Sound Design: Jeremy Healy
Sound Edit: Cheekypaul
Motion Graphics Direction: Paul Hetherington
Motion Graphics Design: Nick Merdasi, Zachary Mayne
Music: 'The Sound of Couture' by Jeremy Healy, Tom Linden
Casting: Jess Hallett
DIT: David Palmer
Camera Operation: Philip Martin
Executive Producer for Nick Knight: Charlotte Knight
Executive Producer: Kat Davey
Production: Liberte Productions
Producer: Bella Hollamby
Production Manager: Ella Knight
Production Coordinator: Noot Coates
Production at Maison Margiela: OBO
Photographic Assistance: Thomas Alexander, Madison Blair
Camera Assistance: Joaquin Blunt
Hair Assistance: Claire Moore, Massimo Di Stefano
Make-up Assistance: Cathyanne MacAllister, Anne-Caroline Ayot, Daniel Kolaric
Set Assistance: David Konix
Set Build: James Robotham, Nick Underhill, Ben Robotham, Matthew Fernando, Alister Osbourne, George Mapanda
Production Assistance: Alice Carlet, Jess Chant, Johnny Faulkner, Sonny Ray-Casson, Jordon Kilford, Jack Beazley
Translation: Bella Gladman
Projector Operation: Dick Straker
Drone Pilot: Simon Dubreucq
Playback: Karl Taggart
Gaffer: Ian Barwick
Grip: Alex Tate
Rigger: Trevor Carey, Paul Moore
Generator Operation: Andrew Purdy
Desk Operation: Andrew Siddal
Set Medic: Marlon Fullick
Runner: Nik Willi
Electricians: Tony Allen, James Kennedy, Mat Buchan
Special Thanks To: The Maison Margiela Artisanal team, Artisanal Atelier and Maison Margiela